WHO WE ARE

WHO WE ARE

SMF is a strong brand in Portugal in the area of ​​Fashion Clothing and Accessories, whose target is a wide range of consumers, since SMF presents every season a wide variety of new designs for the female / male audience, at the most diversed prices.

Founded in 1987 under the name Semáforo, the brand is constantly attentive to the trends and demands of the international market, stimulating Creativity and Innovation.

The reflection of this values is the new models and designs that SMF keeps presenting throughout the different seasons. 

In order to achieve a great visibility in the Markets where the Brand operates, SMF has been focusing on Product Quality and Brand Image. For this same reason, and aiming to become a global brand of international reference, in 2011 the company decided to internationalize the Brand and, currently, SMF has a presence in Spain, France, Greece, United Kingdom, Denmark, Sweden, Norway, Poland, Russia, among others..

VISION, MISSION & VALUES

VISION, MISSION & VALUES

Vision: To provide our customers with original, commercial and good quality designs at a low-medium price and to offer an excellent service at all levels of the company.

Mission: To produce and market quality products with our individual style, through access to internationally recognized markets in the textile industry and to provide excellent support to our customers, maximizing the brand and customer value.

Values: We value integrity and trust, encouraging our employees to be flexible and responsible. We are proud to have an exceptional relationship with all our customers, suppliers and partners in order to maximize the value of all parties involved.

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